Emerging Markets: The New Drivers for the Electronics Industry
By Bruce Anderson , General Manager, Global Electronics Industry, IBM
Wednesday, October 3, 2012
Bruce Anderson, General Manager - Global Electronics Industry, IBM, is responsible for IBM’s Electronics Industry Worldwide, across consumer electronics, medical device, office equipment and Semiconductor companies. Through global relationships, market expertise and deep industry insights, Bruce and his team help companies across the world improve products, enhance collaboration, increase speed to market and reduce costs to sustain operational excellence and profit in today’s highly competitive market place.
Bruce Anderson, General Manager - Global Electronics Industry, IBM, is responsible for IBM's Electronics Industry Worldwide, across consumer electronics, medical device, office equipment and Semiconductor companies. Through global relationships, market expertise and deep industry insights, Bruce and his team help companies across the world improve products, enhance collaboration, increase speed to market and reduce costs to sustain operational excellence and profit in today's highly competitive market place.
In its report earlier this year, Global Industry Analysts (GIA) announced that growth in the global consumer electronics industry is forecast to be driven by ongoing trends, such as, digitalization, miniaturization, mobility, and portability. Additionally, growth opportunities are also expected to stem from the widening consumer base in Asia-Pacific, Latin America, and the Middle East markets. By 2015, the electronics market will touch $1.4 trillion by 2015.
In a candid chat with Bruce Anderson, General Manager - Global Electronics Industry, IBM, we explore the emerging trends that have been following the electronics industries. Anderson also talks about the various initiatives taken at IBM to stay ahead of the competition.
