CIO Review >> Magazine >> December  2013  Education Technology Special issue

Enrollment Rx: Providing Transparency Across The Entire Student Lifecycle

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Wednesday, December 4, 2013

Benita M Universities and colleges interact with a myriad of people every day, including prospective and enrolled students, alumni, donors, employers, and guidance counselors. However, they struggle to maintain order, transparency and accountability when managing these relationships and rely on manual, legacy systems, which are disconnected and disorganized, thereby creating fragmented data, departments and processes. Higher education institutions are unable to create efficiencies and operational fluidity with zero - or at best, siloed – insight into the constituent lifecycle.

Enrollment Rx provides higher education institutions with full lifecycle cloud-based Constituent Relationship Management (CRM) solutions that facilitate the coordination and communication between staff and constituents.

Enrollment Rx’s cloud-based CRM solutions span the entire student lifecycle – from first inquiry through last donation, and all of the touch-points in between. Unlike traditional offerings that are siloed and cumbersome, Enrollment Rx is built on salesforce.com’s cloud computing platform, putting enterprise-class functionality and limitless scalability within reach of any size school.

By automating communications, Enrollment Rx minimizes laborious activities and maximizes visibility into the student lifecycle to help institutions effectively manage marketing, recruitment, admissions and enrollment processes. The solution enables customers to increase efficiencies and free up time for high-value constituent engagement by streamlining operations and bridging fragmented processes, data and departments.

“With Enrollment Rx, customers have the confidence that they can easily integrate with legacy systems and modern cloud-based apps, while continuing to innovate as new devices, applications and business processes are introduced,” says Lawrence Levy, President of Enrollment Rx.

Enrollment Rx is flexible, customizable, cost-effective and built to provide full lifecycle CRM across various relationships, departments and campuses. The company supports a range of higher education goals, from automating operations in one department, centralizing cloud-based CRM across multiple campuses, or instituting consistent CRM processes across the full student lifecycle.

Enrollment Rx customers include: University of Miami, Babson College, Penn State Smeal College of Business, Michigan State University’s Eli Broad Graduate School of Management, Utica College and Saint Louis University.

One Enrollment Rx customer, Dixie State College, implemented Enrollment Rx’s enrollment management software, while shifting their focus to a more student-centered approach to help professional staff be more efficient in their recruiting efforts and streamline student relationship management. This enabled the team to increase applications by 37 percent, admissions by 60 percent, with a 6 percent increase in yield rate even with the growth. In addition, the drastic growth in admissions has led to a higher scholarship acceptance rate than ever before, which traditionally has had a direct correlation with overall yield rate.
“Recruiters can now follow up with students immediately, moving a web inquiry to a prospect with just one phone call. Campus-wide information systems don't work for recruitment, and there's no other recruiting module out there that is as robust and intuitive as Enrollment Rx”, says Joshua Sine, Director of School Relations and Student Recruitment at Dixie State University in St. George, UT.

Enrollment Rx is committed to creating full lifecycle CRM solutions for higher education and coordinates their product roadmap to meet the evolving needs of clients. The next release includes enhancements to several of the company’s lifecycle solutions including: expanded event management functionality, improved data import tools, enhanced constituent portal functionality, advanced analytics, and expanded degree plan features.