Kris Duggan, CEO, Badgeville
The gold standard for Behavior Management and gamification, Badgeville has expanded from just five employees 18 months ago, to over 60 employees around the world today. Since their launch in 2010, Badgeville has secured more than 150 customers across nearly every
industry, including numerous Fortune 1000 enterprises that are seeking to measure and influence their customer and employee behaviors. The company has raised a total of $15 million funding from Maynard Webb, Joe Lonsdale, Pejman Nozad, Trinity Ventures, El Dorado Ventures, Norwest Venture Partners
"Gamification" has transformed from a strange-sounding and often misunderstood term to a sustainable business strategy to measure and influence user behavior. Now, top analysts and business executives are predicting gamification will be one of the top business trends for the years to come. By 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component, according to Constellation Research.
As 2012 progresses, gamification is proving itself to be one of the largest trends for customer and employee-facing experiences across the enterprise. As related trends in business converge, such as big data, the social enterprise, and community status, gamification can no longer be ignored by global business leaders.
Here are 10 predictions for gamification that are already coming true in 2012 and beyond:
Gamification Grows Up