By Jeff Richardson, Executive Vice President & COO, LSI

Jeff Richardson is the Executive Vice President and COO of LSI. LSI Corporation (NYSE:LSI) designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks and client computing. In his current role, Richardson is responsible for marketing, engineering and manufacturing of the company’s product operations. He joined the company in 2005 from Intel where he served as VP of the Digital Enterprise Group and GM of the Server Platform Group. He is the member of the board of directors of Volterra Semiconductor Corporation and holds a bachelor's degree in Electrical Engineering from the University of Colorado



LSI Corporation went through significant amount of changes in the last seven years, and recognized the need to reposition itself to grow and create a leadership identity within the industry. The company was witnessing a massive explosion of data being created in the digital world and what is more, LSI was recognizing the coming decade will see an even faster acceleration in data creation. Hence, to address this data explosion globally, LSI repositioned itself by developing technology and products that are essentially meant to meet this requirement. Today LSI is focused primarily on the infrastructure side of the storage and networking markets rather than consumer segment. There is a significant gap emerging in the industry between the growth and explosion of data and the underlying infrastructure that is in place today.This growth in data creation and the attendant network traffic is witnessing a 40-60 percent growth, but the required infrastructure is not in place be it datacenter, wireless or network infrastructure. LSI calls this gap the 'Data Deluge Gap'. In conversation with Jeff Richardson, he opens up on 'Data Deluge Gap' and LSI's approach in solving this issue.

LSI's approach

For example, a few months back the mobile networking industry was moving fast towards a 3G rollout, but now they are migrating faster towards 4G and the primary goal of this is to help them deal with this data deluge. The product that LSI develops in this space is the Axxia communication processors that help prioritize and accelerate the information across these networks and enable our customers to address the challenges of massive information.