Teradata Chosen to Assist bonprix to Respond to Customer Needs
FREMONT, CA: bonprix, a fashion retailer and a part of Otto Group, has enhances their relationship with Teradata, big data analytics and marketing application provider.
bonprix have been working together with Teradata for number of years with regards to email marketing. They also deploy the latest version of Teradata’s analytics platform in marketing and sales for driving business requirements. With Teradata’s Integrated Marketing Cloud, bonprix communicates with customers across all channels like online, catalog or in a fashion store. bonprix discern their needs, preferences and then come up with relevant and individualized offers in real-time.
Along with Teradata Digital Marketing Center, bonprix also uses Teradata Customer Interaction Manager and Teradata Enterprise Data Warehouse to capture relevant information, analyze web data and use the resulting insights to improve real-time communication with customers.
"Shopping behavior is changing rapidly. Our integrated solution enables retailers and manufacturers to analyze this increasing amount of data and to respond precisely to the customer demand,” says Volker Wiewer, vice president International, Teradata Marketing Applications.