Businesses today are driven by the zeal to understand customer. Technology innovations have made profound impact on the way marketing is done cutting across industry verticals. With the promise and the strength of cloud computing, huge chunks of data are analysed in real-time to find the trends, mood, and the inclinations of the customers. Besides advanced analytics, networking technologies such as beacons and NFC are also chipping in to aid marketers in finding their right customer and turn every lead to a sale.
Social media is also gaining attraction as an influential marketing platform and enterprises are gleaning the market for any valuable insights that gives them unique insights into the customer interests. Marketing experts are adorning the ‘Digital Cap’ and coming up with strategies to woo customers from all social media platforms. It has ceased to be an individual decision, rather requires the collaboration of the CMOs, CIOs and CTOs to come up with foolproof game plan. Coupled with precise IT tools, sales and marketing automation and processes to further engage with customers via mobile, cloud and other platforms, enterprises could make it count.
To help businesses in their marketing strategy, CIOReview presents “20 Most Promising Digital Marketing Solution Providers 2015.”
We invite you to nominate companies which you think are at the forefront of tackling technological challenges in terms of solutions around the Digital Marketing industry.
A distinguished panel comprising of CEOs, CIOs, VCs, analysts including CIO Review editorial board will decide the “20 Most Promising Digital Marketing Solution Providers 2015” in the U.S., listing the best vendors and consultants who provide key technology solutions related to Marketing industry vertical.
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