Modern day web content management (WCM) systems are way more prolific than the bundled software packages that facilitate the administration of digital content on the web. WCM today entails features like editing, built-in SEO, and unification of activities across multiple channels that include holistic management of marketing campaigns, performance analytics, recording visitor activity and building responsive site experiences. Customer Experience Management is another key area that is served by an efficient WCM.
The availability of content in multiple formats has necessitated the need for enterprise WCM solutions that cater to a broad base of companies with diverse business models, web development initiatives and marketing strategies. Digital strategists, application developers, and online merchandisers alike have identified WCM as mission critical for a pro-active enterprise operating in a hyper-competitive business environment. User friendly interfaces, automated backups, ease of integrating email and other automation platforms, real time personalization and scalability are some key elements that need to be evaluated before choosing the right CMS.
In order to assist CIOs in identifying the right web content management solutions providers, CIOReview presents “20 Most Promising Web Content Management Solutions Providers 2016.”
A distinguished panel comprising of CEOs, CIOs, VCs, analysts, and the CIOReview editorial board have selected the top Web Content Management Solutions Providers. In our selection process, we looked at the vendor’s capability to fulfill the need for cost-effective and flexible solutions that add value to the Web Content Management landscape.
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