How to use Microsoft Dynamics 365 for Successful Business Development?
Mehul Agarwal, Director, WinWire Technologies
It’s the era of automation and no matter the type of business you are into; you stand the risk of being brushed aside by your rivals if you shy away from all the amazing software resources cropping up daily. And no, this isn’t about joining a trend; this is about growing your business with tools that make your work so much easier.
Lately, customer relationship management (CRM) and enterprise resource planning (ERP) software applications have become quite popular, and admittedly, effective. Why? Because CRM is helping businesses manage their customers better. This can only be a good thing because what is a business without its customers?
Microsoft Dynamics 365 consists of two major components CRM and ERP. The CRM contains the modules of marketing, sales, customer service, and social engagement. It’s the new best way to optimize business opportunities, leads, forecasts, analytics, and engagement all-in-one suite. While other competitors are mostly biased towards using a cloud-based system, Microsoft Dynamics 365 offers business owners the option to keep the application either on-premises, in the cloud, or even a combination of both.
The ERP module does …….
Talk about how this is all in one and benefits – e.g., quotation turns to orders and invoices directly, and sales can see everything from ERP in the CRM.
Alerts and possible problems can be discovered and handled on time before they become persistent problems for the business 
Using Microsoft Dynamics 365 has numerous advantages for any company and two large components of any business is to provide good examples of how it can be used to boost business development.
The first broad component includes the customers. Dynamics 365 allows the tracking and profiling of your customer. This could consist of the standard stuff of name, address and phone number, as well as specifics you need for your business such as annual sales, number of employees, industry, hobbies, and other personal data. It also allows for tracking of all activities. This could include phone call and meeting notes, e-mails and social media posts. Its sales module is excellent for managing leads and opportunities. If you are a B2B company, it is even more powerful when integrated with Microsoft’s LinkedIn. Its customer service module tracks all customer service issues with a knowledge base and allows your customers access to your knowledge base and cases via a portal. All of this is shared among everyone in the company so that the left-hand know what the right hand is doing. Lastly, and as you would suspect, there is on-demand dashboard reporting with AI and Machine Learning built-in.
Because Dynamics is a Microsoft product, it natively integrates with Outlook, Word, Excel SharePoint, Skype, and Teams. If you are office 365 customer, sentiment analysis for inbound customer correspondence is available. For example, if a customer says the word “terrible” in an email, it will be flagged in the application and alert the sales or customer service person to follow up immediately.
The ERP component of Microsoft Dynamics 365 places its focus on the business itself. In this case, the information being collected and circulated are not from the customers like the CRM. The employees are the key cog to this component, and the ERP allows them to enter and access any business information in real-time, which are in turn analyzed and standardized as well. It is important to note that your employees will go a long way to determine whether or not your ERP strategy would be valuable to your business in the long run. Alerts and possible problems can be discovered and handled on time before they become persistent problems for the business.
If you already own an ERP application and are not considering a move, no problem, the CRM component of Dynamics 365 integrates with ERP applications.
In a world of informed buyers and dynamic employees, it is the responsibility of businesses to identify, analyze, and manage as much data as possible to ensure smooth running.
Other ways which companies can use automation to improve themselves include scoring and routing leads, enhance lead segmentation and rejuvenate old marketing campaigns using collected data. Through AI, you can have alerts for customers that may have not ordered from you in several months or are buying a product of yours that you can cross-sell complimentary products.
Microsoft Dynamics 365 can handle both ERP and CRM. Thus, it has become an invaluable tool for small and medium businesses, together with their customers, employees, and management, to boost and sustain productivity.
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