CIO Review >> Magazine >> April - 2014 issue

Easy Solutions: A Holistic Approach to Protecting against Today and Tomorrow's Fraud


Tuesday, April 8, 2014

CR Team Over the last few months, the world has seen how solutions protecting large enterprises against electronic fraud have proven ineffective. More often than not, enterprises address their varied fraud prevention needs through different vendors, and later integrate these technologies. However, the reality is that many of these technologies are not meant to be integrated; therefore the integration leads to gaps in the fraud protection strategy. Addressing this concern is Easy Solutions, a fraud prevention vendor that provides comprehensive services for detecting and preventing electronic fraud across all devices, channels and clouds. Easy Solutions provides holistic, layered approach to fraud protection that effectively prevents fraud at all stages of the fraud lifecycle.

The stand-out features

The Total Fraud Protection® platform from Easy Solutions remains the only solution with the ability to disrupt fraud at each stage of an attack; from planning, to launching, and all the way to cashing. The Total Fraud Protection platform comprises a highly unique and effective set of tools, capable of leveraging data and intelligence to protect transactions at various points across the entire fraud lifecycle, from security against phishing and harming attacks, to authentication and transaction anomaly detection. By implementing this platform, companies are able to manage risk factors across every transactional channels and devices. In addition, Easy Solutions is capable of integrating existing legacy authentication systems, slashing installation and deployment times and unifying multi-channel application authentication.

Milestones on the way to success

Easy Solutions has been acknowledged by leading industry groups and media outlets for offering exceptional products and services to financial institutions and enterprises across the world. For instance, Easy Solution's 'Detect TA' was named a hot, new product of the RSA Conference 2014. Also, the firm was cited as a "Visionary" in the 2013 Gartner Magic Quadrant for Web Fraud Detection, and CEO, Ricardo Villadiego was named a Techweek 100 leader. Other recognitions include the inclusion of Easy Solutions in Inc.'s 500 fastest-growing private U.S. companies, as well as in Red Herring's Top 100.

Over the years, the firm has expanded and strengthened its portfolio in various domains such as fraud intelligence, safe browsing, transaction monitoring, authentication, mobile fraud protection, cloud authentication, social media and black markets monitoring and many others. In 2013, Easy Solutions expanded their platform with innovative product offerings to enable fraud protection for mobile end-users and enterprise web applications. This has enabled the company to achieve significant growth, delivering 80 percent subscription revenue growth in 2013, with forecasts calling for 150 percent growth in 2014 as the company further expands in North America and EMEA markets.

Today, Easy Solutions proudly serves more than 200 of the world's leading financial institutions and enterprises and protects more than 50 million end-users.

The Roadmap Ahead

The firm aims to continue works on developing innovative solutions that protect enterprises long-term and become a global leader in providing anti-fraud solutions. In addition, the company is expanding rapidly globally, expanding its partner program to Europe, the Middle East and Africa this spring.