Fring Alliance's Revenue Engine Applications Suite Spikes up Real-Time Communication

By CIOReview | Friday, February 26, 2016
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FREMONT, CA: fring Alliance, a global provider of Over-The-Top (OTT) base, inaugurated the launch of Revenue Engine Applications suite presented at Mobile World Congress (MWC) 2016. At the MWC GENBAND’s fring Alliance team shared the latest features and applications built on ‘Kandy’ Platform-as-a-Service (PaaS) which included in-app federation, payments, advertising and user generated creative experiences.

In-app experience of the new suite presented in MWC brings users an ease in scrolling through the contacts; smooth calling and messaging across platforms and carriers is made possible along with money transfer between accounts. Further, the suite enhanced the users experience by providing a strategic in-app advertising option and a liberty to create greeting cards through Slidely, an image-based social network and a cloud-based video creation service.  Such experiences proved fruitful in strengthening the relationship between the Communications Service Providers (CSPs) and the subscribers.

Delivering high-quality innovative OTT services to the CSP, Roy Timor-Rousso, General Manager, fring Alliance says, “The Alliance is more than a Rich Communications Service platform that mobile operators can leverage to offer their own white-label solutions. We’re committed in helping our CSP partners and customers to position themselves effectively in today’s extraordinarily competitive and fast-moving market.”

The CSPs can leverage two different levels of applications namely Macro apps and Micro apps based on the current market needs and available resources. The Macro Apps, developed or validated by the fring team enabling all the fring Alliance members to white label and use it in their base; the second is the Micro Apps consisting of applications which are developed by individual operators on Kandy PaaS so that users can hang on to their specific use or can market the applications to other fring Alliance members. 

After experiencing the meeting at the MWC, Roy comments on some of the takeaways post meeting stating that, “ We need to create the highest quality Real Time Communications Services (like RCS but without the wait), provide monetizable services (whether ad-sponsored or transaction-based), and experiences for subscribers which leverage the unique assets of mobile operators.” Roy, inspired after the MWC meeting plans to enable users friends and family from all over the world to stay connected in ever more meaningful and brilliant ways.