'MyStacks' Visualizes the MarTech Stacks

By CIOReview | Wednesday, March 2, 2016

BOSTON, MA: A new discovery platform for the marketing industry called MyStacks, which enables marketers and agencies to create, share and unite around marketing technology stacks has recently been commercialized by CabinetM. CabinetM, the MarTech industry’s marketplace and collaboration platform enables the discovery, workflow and extended networks for the marketing industry.

With the innovative advancements and digital initiatives taking place, managing the marketing technology mix is getting troublesome. In this context, Anita Brearton, CEO, CabinetM states, “The introduction of MyStacks on top of CabinetM’s marketing tool database and MyCabinet workspace delivers an effective platform for team and network collaboration around marketing tool discovery.”

MyStacks allows its users to share their MarTech stacks with the community. While this feature may appeal to most users, those who are at the initial stage of their business or moving to a new function are slated to benefit from it. It enables organizations to identify the right tools for their clients, showcase full stacks, share tool experiences among them and publicly showcase their expertise in both building stacks and understanding tools. As of now, MyStacks is free to use for both marketers and martech vendors. However, the company plans to further upgrade the tool within its MarTech directory, in addition to the paid options currently available.

“CabinetM’s MyStacks tool extends a huge opportunity for agencies and companies trying to figure out the complex nature of building an ideal marketing technology stack. With CabinetM’s technology, we can now quickly conceptualize and customize the entire technology mix for each of our clients and easily track performance client-to-client.” says Travis Wright, Chief Marketing Technologist, CCP Global.