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Prime Focus' CLEAR to offer End-to-End Automation

By CIOReview | Monday, April 25, 2016
Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies.

Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies.

Los Angeles, CA: Prime Focus Technologies (PFT), who assist organizations to build digital ecosystem for managing their business of content in Media and Entertainment industry recently launched an additional service of their existing platform CLEAR Media ERP Suite. CLEAR, a broadcast cloud-based ERP media service providing edge-to-edge business process automation, will now offer promo versioning advantage to its suite by using Adobe Premier Pro CC, a significant module of Adobe Creative Cloud. This innovative service will diminish manual processes augmenting operational effectiveness for broadcasters, studios, brands, and digital content makers. It will also help organizations to actively create content minimizing their business process costs, and driving highest amount of profits. In addition, the newest addition to CLEAR utilizes Adobe Premiere Pro CC instating at Broadcast Networks and mechanizes the course of producing workflow for promo creation by leveraging Adobe Media EncoderCC rendering.

“Our software is unique because of the ready to use type of concept, time to market, cost reduction, and monetization opportunities it presents,” says Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies.

Delivering content to over 500 destinations globally, CLEAR hosts 350,000 hours of content and facilitates over 10 million files every year for syndication and VoD fulfillment. It manages workflow for more than 35,000 hours of subtitling and closed captioning, over 5,000 hours each of dubbing and mastering and management of over 100,000 new TV episodes every year. Cloud being the new business elixir, PFT also offers a suite of Cloud-Enabled Services including Content Preparation and Delivery leveraging CLEAR Operations Cloud, Cloud Storage, Digitization and QC, Localization, Metadata, Digital Playout and Live Streaming, Post Production and 4K Re-Mastering and Up conversion.