The Advent of Agile Marketing
Looking at the history, the concept of agile was predominately used by software development organizations. However, the scenario is changing now and agile is rapidly being used with organizations of all sorts in their every part of work. It is a skeleton for the management about the procedure to incorporate cultural change within an organization. For many organizations, it may seem perilous, but once implemented it will enable them to embrace change and focus on realistic goals that leads innovation.
Agile can be quite beneficial for the marketing organization if implemented with proper understanding. And one of the few steps to gain that is by recognizing the difference between the two agile methodologies—scrum and kanban. Scrum is a structure that enables companies to solve intricate issues to deliver products with high value. It is a framework incorporates a sprint, a span of time during which a product increment is developed. Whereas, Kanban is a path to balance work and demands with the available resource capacity, while handling bottlenecks. Kanban board empowers organizations to visualize items and have a clear picture of the process and progress. However, kanban board should function in a pull system, is a manufacturing strategy to curtail wastage in the production process. With this system in place, marketing teams can concentrate on projects and campaigns that urgent at a given time. It will balance the balance the flow of resources.
Agile marketing not only established harmony between the project requirements and the available resources, but also significantly boosts the communication and productivity of the teams.
By Chris Tjotjos, VP, Cisco Solutions Practice, Black Box...
By Laura Jackson, Sr. Manager-Risk Management, ABS Consulting
By Jason Cradit, VP of Information Systems, Willbros Group
By Steve Garske, Ph.D., Senior Vice President & Chief...
By Roman Trakhtenberg, CEO, Luxoft
By Renee P Wynn, CIO, NASA
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Andrew Macaulay, CTO, Topgolf Entertainment Group
By Dominic Casserley, President and Deputy CEO, Willis...
By Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.
By Michael Cross, SVP & CIO, CommScope Holding Company Inc.
By Pauly Comtois, VP DevOps, Hearst Business Media
By Dan Adam, CIO, Extreme Networks
By Matt Schlabig, CIO, Worthington Industries
By David Tamayo, CIO, DCS Corporation
By Scott Cardenas, CIO, City and County of Denver
By Marc Kermisch, VP & CIO, Red Wing Shoe Co.
By Brian Drozdowicz, VP, Digital Services, Siemens...
By Les Ottolenghi, EVP and CIO, Caesars Entertainment