Advantech Taps Sony's Solution to Achieve IT-Style Media Workflow

By CIOReview | Wednesday, April 22, 2015

FREMONT, CA: Advantech, a provider of automation solutions and embedded computing products, announces partnership with Sony where it will integrate Sony’s Networked Media Interface into its video products in order to develop IP-based production systems for video infrastructure manufacturers.

The Networked Media Interface is part of Sony’s IP Live Production system that has the capability to deliver a cost effective and flexible means to upgrade video from HD to UltraHD in studios and production workflows. Earlier, it used to take numerous legacy Serial Digital Interface (SDI) – a standard for digital video transmission over coaxial cable – connections that increased complexity and costs.

Sony’s IP Live Production system transforms SDI payload into IP datagrams with additional lightweight compression to enable real-time 2160p60 audio/video (AV) transmission over a single 10GbE link.

4K Delivery on Ethernet
Using Sony’s Networked Media Interface, Advantech enables transmission of 4K video originating from four 3G-SDI inputs across 10GbE network connection. The media interface enables video applications to manage 4K video feeds flowing across IP networks with IP Live system management software.

“The migration to IP-based media is a major milestone for the broadcast industry - one that will re-shape production workflows, bringing many recognized benefits of an IT-style approach. By supporting a standards-based, industry initiative like Sony’s IP Live Production System, Advantech will help professional video equipment manufactures build interoperable IP-based media solutions that drive greater efficiencies in 4K live production,” said David Lin, Senior Director of Video Solutions, Advantech.