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AppShark and Nexmo Join Hands to Upgrade Salesforce Messaging Capability

By CIOReview | Monday, April 4, 2016

SAN FRANCISCO, CA: AppShark, a Salesforce solutions provider collaborated with cloud communications platform provider Nexmo to implement Nexmo’s SMS capability into Salesforce by using Open SMS Pro, an AppShark Product. The messages of the Open SMS Pro customers will now include the capability provided by Nexmo’s international cloud communications platform. This enhancement results into a higher global reach and message delivery rates than before.

"The standard for business critical communications requires swift and ubiquitous engagement, and SMS has become one of the quickest and most reliable ways for marketers and CRM professionals to service their customers," says Sassan Saedi, Head of Channels and Partnerships, Nexmo.

APIs has paved notable changes in the way of business communication between the customers. New ways of communications like voice and SMS provide a better ubiquity, speed and read rates to the sent messages. SMS provides customers a way of communication by which they can interact with anyone, anywhere and anytime that enhances the customer experience. At the same time, APIs appeared as the preferable process for software implementation because of its customization and ease to use a function. It provides businesses a capability of becoming incredibly quick and implements latest services and functions quicker than before.

This partnership enables the Salesforce customers all over the world to access the SMS service of Nexmo, particularly within Salesforce, instead of implementing any custom integration. By using the Open SMS Pro, users can forward SMS individually or in bulk, organize SMS Campaign along with conversing with their Salesforce contacts and leads.

"Our partnership with Nexmo will empower Salesforce users with SMS capabilities they currently do not have. With such an incredible tool, they can profoundly increase their level of customer engagement and gain a competitive edge," states Tom Jodis, SVP - Enterprise Sales, AppShark.