Big Data: A Boon for Startups

By CIOReview | Tuesday, April 24, 2018
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Big data acts as a growth catalyst for startups. It allows gathering, identifying, understanding, and execution of patterns of data which ultimately is the goal for the long-term success of companies.  Innovative new startups tend to be the most willing to accept technology as an essential part of their day-to-day operations. The technology helps startups in areas like marketing, advertising, operations, inventory management, and customer service as it can provide numbers backed by insights on consumer behavior. Big data can help startups in identifying and reaching out the right target market for launching a product and providing a better return on the marketing investments. It also lets a company understand customer needs and leveraging their requirements for designing or updating offerings.

Big data is apt for identifying key customers and their priorities. The collected valuable data insights can be used for coming up with effective marketing campaigns and improving the product experience. The tech can also help in predicting and reducing customer churn. Keeping track of market situations and techniques keeps the startup competitive and relevant in the future as well. Big data can be useful in optimizing sales and internal operations. Big data measures several internal areas of business including finance, productivity, and labor. It can help in more efficiently managing human resources or by streamlining research and production. It can assist in identifying the areas that require budget cuts or in reorganizing the business based on big data analytics. Big data also enables automation of products. In case the collected data is a product in itself, the collection of input data and the delivery of the output can be automated using big data analytics.

With all such significant utility options, startups need to engage big data more into the solutions for improved data storage and analysis.