Blue Calypso's Partnership with Salem Red Sox: Fan Engagement through Mobility, a Key Giveaway

By CIOReview | Thursday, March 31, 2016

FREMONT, CA: Blue Calypso, a mobile consumer activation specialist, that sells marketing solutions for  manufacturers and retailers has made an announcement regarding its recent partnership with Salem Red Sox, the minor league baseball team, to bring fans aboard the mobility space through Blue Calypso’s innovative KIOSentrix platform, reports

The KIOSentrix platform captures real-time data, which is subjected to in-depth data analytics such as location intelligence, location reporting and insight on user’s content interaction. Information derived from these comprehensive analytics allows the Salem Red Sox to gain visibility into what fans are looking for, and to determine the comfort level of various levels of engagement. By implementing this mobile fan engagement strategy, the team will deliver more relevant and customized content along with memorable game experiences for their fans throughout the gaming season.

The innovative platform is also believed to feature best in-stadium fan experience possible, where Salem Red Sox will notify fans through SMS about the game updates, in the event of inclement weather as well as deals and promotions for subscribed fans.

“We are so excited to have such a well respected team on board with us. Our integrated mobile engagement platform will allow the Salem Red Sox to forge stronger relationships with their fans, collect data, and proactively seek ways to enhance the in-stadium experience,” says Andrew Levi, CEO, Blue Calypso. “This engagement launches us into the entertainment sector of physical retail where we expect to see a wave of adoption as fans with mobile technologies engage with sports teams, entertainers, shows and venues,” adds Levi.