BLUE Software Acquires Kodak's 'Design2Launch'

By CIOReview | Wednesday, May 18, 2016

CHICAGO, IL AND STAMFORD, CT: BLUE Software announced the acquisition of Eastman Kodak’s ‘Design2Launch’ software and services business. The company has made its second acquisition with Kodak in vision to grow technologically and fulfill needs of customers. The acquisition will help BLUE Software to spread its wings in industries such as pharmaceutical, consumer products, retail and industrial chemical sectors. BLUE Software is well known for its Brand Lifecycle Management (BLM) Software-as-a-Service (SaaS) services and with such acquisition, the company portrays its commitment towards technological innovations.

“D2L has been an influential force in the workflow space for many years. Adding them to our team will be a natural addition to our technology portfolio and they definitely share our deep passion for our markets. The D2L organization and customers complement our leadership in the consumer product goods, retail, and pharmaceutical space. In fact, we now count 8 of the top 10 global pharmaceutical companies as BLUE customers.” said Stephen Kaufman, Chief Product Officer, BLUE Software.

The Kodak Design2Launch team and BLUE’s technology places them as pioneers in market with global brand customer support. “D2L’s agile development approach is already an embedded aspect of their culture, which will only accelerate our integration and development capabilities. Additionally, their team enhances our existing regulatory validation skills with additional methods, tools, and talents to bring continued value to customers and the marketplace.” Kaufman further added.

BLUE Software intend to merge ‘Design2Launch’ with its existing technology for customers and partners of BLUE and Kodak to experience the best of improved services without disruption. With the acquisition, customers can experience rapid product development from combined efforts of both the development teams.

“Design2Launch is very pleased with the opportunity to join BLUE. BLUE’s commitment to industry leadership and investment in technology innovation is second to none. We have spoken with many customers and partners, and received positive responses and support for the acquisition. The cultural alignment between organizations gives me great confidence in the value that our customers will receive by combining the two.” said Dennis Reaves, VP & General Manager Design2Launch.