Brazilian Telecommunication Giant Oi Launches Gemalto's New SmartApp

By CIOReview | Monday, February 29, 2016

FREMONT, CA: Oi, the largest telecommunications company in Brazil and South America has recently launched a mobile marketing channel with Gemalto in Brazil. The new SmartApp solution is custom-made for smartphones that offer rich multimedia content to improve customer engagement with added monetization features.

According to, the newest innovation from Gemalto with its rich media accounts for an improved customer experience that boosts sales—up-sell, cross-sell—and provides profitable advertising ventures. Upon pairing with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization app, Oi now delivers multichannel campaigns that have 100 percent reach-rate to its customers, including legacy and feature phone users. As a future roadmap, the teams involved have plans for Oi to support HTML5 Hybrid, which will aid easy campaign editing, cost effective deployment and interactive user experience with graphical menus, videos, and compelling surveys that users greatly prefer over traditional SMS.

Headquartered in Rio de Janeiro, Oi's major subsidiaries include Telemar and Brasil Telecom. As of 2013, Oi has recorded global revenue of US$ 12.0 bn.

Gemalto, the world’s largest manufacturer of SIM cards is headquartered in Amsterdam, Netherlands. An international digital security company, Gemalto provides software applications, secure personal devices such as smart cards and tokens, and managed services.

“The ability to deliver rich media content that inspires action has unlocked new opportunities to drive growth and attract new customers in the rapidly evolving Brazilian mobile marketplace,” affirms Roberto Guenzburger, Director of Mobility Products Retail, Oi.

“Smartphone adoption is exploding in Brazil, with mobile shopping apps increasing exponentially year-over-year," added Rodrigo Serna, President for Latin America at Gemalto. This supports the fact that Brazil with an estimated user base of more than 89 million is the fifth largest smartphone market in the world. He said, “The Gemalto SmartApp offers mobile operators an ideal solution to reach beyond their walled garden marketing channel to capture new revenue by engaging with consumers who demand exciting mobile content and value added services to enhance their digital lifestyles.”