Bridgeline's iAPPS ds Express Showcased at 2016 IFA Convention for Franchises

By CIOReview | Wednesday, February 24, 2016

BURLINGTON, MA: Bridgeline, a digital engagement company proclaims that their franchises are showing interest in Bridgeline’s Express product presented at International Franchises Association (IFA) Convention 2016, San Antonio.

IFA is the forum to enrich and develop relationships and ideas on franchisors, franchisees, and IFA’s supplier partners who support the franchise industry. iAPPS ds is recognized by analysts as one of the ideal platforms for distributed brand networks like franchises that combines e-Commerce, email, rich content management, and social media marketing functionality into one across-the-board .NET platform. Its unique distribution feature assures companies to maintain consistency across their network of micro web sites and localize email and social media campaigns.

Jeremy LaDuque, CFE and Senior VP, Bridgeline Digital says “Bridgeline works with some of the most prominent franchise organizations out there." He also adds "We can now bring the rich distribution functionality that is part of iAPPS ds to franchises that are still expanding."

Bridgeline’s iAPPS ds Express helps every location to get revenue and enhance customer engagement. It has custom brand designed templates that drive results for user locations with local content to maximize SEO. Its powerful web engagement tools and e-Commerce capabilities provide ultimate control and consistency to the users. It also assists customers in maximizing the performance of their digital experience ranging from intranets and websites to campaigns and online stores.

iAPPS ds can be optimized for smart phones as well as tablets and deliver mobile-friendly microsites supporting local search. Its cloud-based platform allows user to execute local marketing plans, drive e-Commerce initiatives, follow SEO best practices, and measure their outcomes with actionable analytics. iAPPS ds Express is more than an average microsite builder.

"With the help of iAPPS ds Express, we can quickly set up entire networks of sites for franchises, all with integrated social and email campaign distribution," notes Ari Kahn, COO, Bridgeline Digital. Bridgeline just launched 150 location microsites for one franchise and there are more in the queue. It will be exciting to see iAPPS ds take off in the franchise market in the upcoming calendar month.