Content Marketing Best Practices for Improved Engagement

By CIOReview | Monday, March 18, 2019

Content marketing provides improved engagement, conversions, and usually costs less than other marketing forms. In addition, content marketing is the only way to get a message secured with an ever-growing number of ad-blocker software users worldwide. Brands will have to concentrate more on content marketing this year as well. As technologies increase capacities, marketers learn how to use them more, robots replace jobs, and brands try to capture the complete attention of the customers; thus, they can become even more competitive. In 2018, 89 percent of B2B and B2C organizations invested in content marketing, according to a report from CMI’s “Benchmark, Budgets, and Trends.”

In 2019, companies will need a content marketing plan to help them bring their content in line with their business practices. The difficulty is to find the place to imagine, create, and publish content that adds value for the target audience personally and meaningfully. The number of online users is increasing, and there has been an increase in content consumption. This has resulted in companies believing that the right way to focus on content marketing is to make more content.

In Google’s search algorithms content relevance has improved over time. Today, search bots detect if the content is user-friendly or not. Moreover, the main reason for the implementation of content marketing is its relevance in today's competitive market.

Companies always relied on individuals to increase their brand awareness. Enterprises are currently at the forefront of marketing with an increased number of people influencing social media in recent years. MuseFind, an influencer marketing platform for small businesses, says that 92 percent of customers trust an influencer than ads or celebrity endorsements.

Small business owners are largely guilty of giving priority to quantity over quality, but several large companies are also on the wrong track. Today, a company does not need to continuously update social media posts. A post twice a day or once every two days is sufficient, provided that users are connected with what they have to offer.

Most companies are now using customer segmentation analytics to better target certain customer groups. For instance, on Twitter, Airtel India supports its customers where certain public develops a content marketing strategy.