Enhancing B2B sales with VR

By CIOReview | Friday, March 23, 2018
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Many companies are active in Virtual reality (VR) and Augmented reality (AR), but it has been seen that many large businesses have been hesitant too, to leap into VR. This is simply because many put focus only on the technology but not on the potential value of these kinds of applications.

It’s been a long time that VR has been around. The technology has evolved substantially with time and is mostly delivered in the form of head-mounted display, popular for computer games than any other application. VR is still advancing rapidly, and leading companies are also willing to begin solving essential problems in this innovative way. The real value of VR for marketing and sales revolves around the notion of immersive experiences. VR suspends all real connection to the world of the user, and the user gets immersed in the virtual 3D scene.

On the other hand, augmented reality is different and delivers a combination of real-time views of the real world blended with digital objects. When product and solution presentations become difficult to understand, even in touch-screen modes, it is immersive applications that become useful for marketers. It is also difficult to communicate a business outcome for complex products and solutions to demonstrate “live” in the real-world along with physical products or less tangible solutions. These less tangible solutions can be cloud computing, electric grid re-routing, and software data flow. To help customers relate to what the product or solution is, how it works, and how it might benefit them, demonstration of complex solutions within a “virtual” immersive, contextually relevant environment can be highly effective.

For this reason, for many leading enterprises, VR is starting to become a viable “early adopter” solution and is giving customers access to immersive platforms to learn about relevant products or solutions.

The VR hardware also is continuously evolving and is becoming simpler for mainstream, transforming experiences. By delivering the most engaging, personalized, and truly useful experiences, VR is changing the connection between buyers and customers by offering them the ability to help understand differentiated value.