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FORTE Secures Investment from SeventySix Capital

By CIOReview | Tuesday, May 19, 2020

Founded in 2015, FORTE has revolutionized the fitness industry by providing access to avant-garde studio classes coached by leading fitness experts worldwide. FORTE acts as both a technology and a subscription-based streaming platform

Fremont, CA: End to end white-label digital technology platform and subscription-based streaming platform for fitness studios, FORTE, has raised funds from sports tech venture capital firm SeventySix Capital. Through innovative partnerships, FORTE enables fitness studios to easily create high-quality content and broadcast it directly to their members. The investments from SeventySix Capital will help FORTE to power more fitness studios and gyms, and provide their members quality, professional, and curated fitness experiences.

"We are excited SeventySix Capital is investing in our company, as they are at ground zero for sports and tech. Their investment will enable us to continue to transform the fitness industry by bringing the brick-and-mortar experience online with blazing speed to reach more consumers, making working out more affordable, accessible, and enjoyable," said FORTE Founder and CEO Lauren Foundos. FORTE currently has partnerships with leading fitness studios that offer a variety of classes like The Dailey Method, Exhale, GYMVMT, JoyRide Cycling Studio, Ripped Fitness, Body Space Fitness and MyStryde.

The company installs its proprietary hardware, software, and camera systems to seamlessly integrate with the fitness studio partner's current audio and networking setup. These systems allow them to easily live stream their classes and reach far beyond the confines of their walls, increase customer engagement, and build a broader, more connected community. Founded in 2015, FORTE has revolutionized the fitness industry by providing access to avant-garde studio classes coached by leading fitness experts worldwide. FORTE acts as both a technology and a subscription-based streaming platform.

"Due to COVID-19, the world has changed, but individuals' interest in fitness and getting into shape has not, and FORTE has the team and technology solution for gyms and studios to stream amazing experiences in their members' homes," said SeventySix Capital Managing Partner Wayne Kimmel. "Our team and I have developed a great relationship with Lauren over the past couple of years. Now, we are thrilled to be investors in FORTE and have SeventySix Capital's Managing Director, Chad Stender, join the Board of Directors." SeventySix capital also has a strategic partnership with Rubicon Talent, a sports marketing and talent agency based in New York City with a wide range of clients including NFL and NBA stars, Hall of Famers, MVPs, Heisman Trophy winners, Olympic icons, media personalities, and celebrity chefs.