GAMING1 makes partnership with Phi Gaming

By CIOReview | Monday, November 25, 2019
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Phi Gaming LLC., the Nevada based service and software development company, has made the announcement that GAMING1 has selected Phi’s Lush promotional kiosk platform through an enterprise partnership across 7 casinos and 29 gaming rooms throughout the country of Belgium.

GAMING1 will utilize Phi’s full product suite. Phi’s flexible HTML5 based platform provides a technological path to future integration with GAMING1’s 17 online gaming platforms and sports betting rooms.

“I am delighted to continue our overseas growth by partnering with a company whose vision and creativity sets them apart from their competition. GAMING1 has proven to be a powerhouse with their ever-growing industry and forward-thinking approach. We look forward to helping them stay ahead of technology and the game,” said Phi’s Vice President of Sales, Natasha Wratten.

“The Lush platform was built with flexibility and scale in mind to empower our customers to run their loyalty programs around their strategy, not ours. GAMING1 is the perfect use case to bridge an overwhelmingly successful online gaming strategy and juxtapose loyalty to its land-based casinos,” said Phi’s Vice President of Product and Development, Melissa Busk-Strickland.

“The DNA of GAMING1 is to provide players with the best omnichannel gambling experience. Therefore, the solution offered by Phi perfectly meets our goal by facilitating the use of our cross-channel loyalty program,” said GAMING1’s Deputy CEO, Jean-Christophe Choffray.

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