Highwinds Amplifies Yashi's Pre-Rolls and Video Ads

By CIOReview | Wednesday, March 23, 2016
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TOMS RIVER, NJ: Yashi, a Nexstar subsidiary, is now expanding its services as a part of its growth strategy by collaborating with Highwinds Network, reinforcing its infrastructure while increasing the speed of product delivery. Through this partnership, Yashi will also be exploring the capabilities of Highwind’s StrikeTracker CDN portal. The StrikeTracker platform manages CDN, cloud storage and other configuration with additional security options.

Yashi integrates location focused video advertising platform with real time bidding to enable customers to bid, based on auction, site, device and user data, thereby enabling them to target communities across the country. Additionally, the Demand Side platform lets advertisers to customize pre-roll videos based on different criteria.

“Our clients have always appreciated our ability to fill video inventory rapidly, but with Highwinds we are seeing load times that are much faster on average than our previous solution. Highwinds adds even more horsepower to our ad serving technology to further reduce latency with a comprehensive and cost-effective CDN solution,” says Larry Nolan, Head of Technology, Yashi.

In these initiatives the partnership is targeting to undertake; the speed of content delivery is critical. Publishers want to ensure that bounce rate and user experience are not affected by stalled delivery, whereas advertisers need to capture viewer attention to ensure that their message is being transmitted to an active audience.

“When it comes to providing clients with top quality service, Highwinds and Yashi share the same mission,” “The massive scale of our network combined with advanced route optimization techniques provides the performance and scale that Yashi needs to best serve its clients,” elucidates Rich Day, President, Highwinds.