IBM's Enhanced Features Help B2B Clients Deploy Next Gen Digital Storefronts in Minutes

By CIOReview | Wednesday, November 26, 2014
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ARMONK, NY: IBM has announced its plan of helping B2B (business-to-business) organizations in delivering equal customer engagements typically found in a B2C (business-to-consumer) setting.

The IBM B2B Commerce platform, delivered through the IBM Smarter Commerce initiative and powered by the company's WebSphere Commerce solution, transforms the complex B2B buying process thereby providing customers an easy access to purchasing the products they need across any channel or device.

After mobile, social and digital channels have become the standard in consumer transactions, B2B buyers also want to engage themselves with the same ease and simplicity. IBM B2B Commerce thus offers them with new drag-and-drop features so as to help companies build new engaging B2B storefronts.

The solution helps B2B organizations to quickly model complex buying scenarios and procurement processes while also supporting extended routes to market with business partners. By bringing omni-channel capabilities to B2B customers, partners and field sales teams, organizations can expect an increase in customer satisfaction and revenue while reducing total cost of ownership and the need for hands-on support.

IBM B2B Commerce also allows companies to more easily execute even the most complex B2B transactions – from purchasing simple replacement parts to entire systems. This benefits both buyers and sellers in a number of ways:

Fast deployment of new online storefronts allows organizations to build a complete B2B customer engagement solution in just minutes. IBM Commerce Composer makes it easy to customize these storefronts with over 80 widgets and applications from IBM.

Advanced buyer profiles enable users to pre-configure the latest pricing agreements, internal approval processes and other negotiated entitlements for their company, which can lead to faster customer onboarding and faster time to revenue.
Integrated search combined with contract entitlements ensure end customers find the products they need specifically for their business with less reliance on live customer service.
Integrated marketing tools enable businesses to launch and execute marketing campaigns directly from the platform.
Web site analytics allow businesses to fine tune the customer experience by identifying where customers are struggling with the process.