iCiDIGITAL Announces Spinoff From I-Cubed Holding, Inc. to Focus on Digital Marketing
iCiDIGITAL is a technology-enabled digital marketing company that provides enterprises enterprise digital marketing solutions in North America. The company announced the launch of its operations as an independent firm with its corporate offices on North Carolina State University's Centennial Campus. This firm was established in 2006 as an Emerging Technology practice within I-cubed.
“The launch of iCiDIGITAL is an exciting time for our growing company. The team started as a 3-person business unit and has expanded to over 40 employees, growing revenues by double digits annually since inception,” said Donald A. Thompson, Jr., President, and CEO of iCiDIGITAL. “Our long-standing relationships with both Abode, a WEM industry leader, and North Carolina State University, allow us to provide top-tier technology and talent to ensure successful implementation of our client’s complete digital marketing strategy.”
iCiDIGITAL was created in response to the increasing market demand for fully integrated, technically-advanced, digital marketing solutions and services. The company provides clients with the right balance of strategic direction, creative vision, and engineering execution to achieve business goals, regardless of technical complexity. iCiDIGITAL’s accelerated growth is mainly due to the successful planning and implementation of highly visible digital initiatives for brands such as Time Warner Cable, SAS, Morgan Stanley Smith Barney and NASCAR.
“Marketing is more technology-driven and data-reliant than ever, with the roles of CTOs, CIOs and CMOs becoming more intertwined," said Greg Boone, Senior Vice President and General Manager of iCiDIGITAL. “We specialize in bridging the gap between the business vision of the marketing organization and the infrastructure concerns of the CIO. We look forward to continuing to bring the excellence and commitment to our clients that we’ve demonstrated over the past several years.”