It's About Time Small Businesses Embrace Big Data
About a decade ago, marketing tools such as targeted mail, search engine optimization or newsletters were the only probable choices for a small businesses to design their next big campaign. With the emergence of social media, creating and maintaining online brand presence became more prominent.
Businesses have always tried to keep up with the proliferating technology. In the present age of digitalization, where onsumer centricity has assumed a center stage, marketing strategies have become is all about engaging the right customers with the right message at the right time. With customers’ digital footprint now accessible through myriad touchpoints, data-driven strategization has become the name of the game.
With easy to implement and budget-friendly BI tools available for business of all sizes, small-scale enterprises are increasingly beginning to captilize on the agility of these tools, not just to abridge complexity of operations but at the same time completely transform their customer experience. As these companies continue embracing big data, especially condering the influence of IoT, to strategize their business strategies, they will find themselves at a better position to chart their roadmap.
A recent SAP-sponsored survey mentions, “Decision makers in small-sized organizations are only at the early stages of digitally transforming their companies to make the most of their data.” While startups and small enterprises have always bore a history of disrupting the traditional technologies, industry experts are confident that small businesses, with the power of big data, would soon take charge of where the market is headed. As technology morderizes further and more data generated periodically, being able to access, study, and respond to big data in real-time will be the standard of success for small business houses.
MapR Launches Avant-garde Converge Partners Global Program
By Nancy S. Wolk, CIO, Alcoa - Global Business Services
By John Kamin, EVP and CIO, Old National Bancorp
By Gregg T. Martin, VP & CIO, Arnot Health
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
By Bryson Koehler, EVP & CIO, The Weather Company, an IBM...
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Lowell Gilvin, Chief Process Officer, Jabil
By Dennis Hodges, CIO, Inteva Products
By Gerri Martin-Flickinger, CIO, Adobe Systems
By Walter Carvalho, VP& Corporate CIO, Carnival Corporation
By Mary Alice Annecharico, SVP & CIO, Henry Ford Health System
By Bernd Schlotter, President of Services, Unify
By Bob Fecteau, CIO, SAIC
By Kushagra Vaid, GM, Server Engineering, Microsoft
By Steve Beason, Enterprise CTO, Scientific Games
By Steve Bein, VP-GIS, Michael Baker International
By Jason Alan Snyder, CTO, Momentum Worldwide
By Jim Whitehurst, CEO, Red Hat
By Alberto Ruocco, CIO, American Electric Power