It's Time to Reassess the Significance of Creativity in Digital Transformation

By CIOReview | Thursday, June 27, 2019

Creative digitalization, as a new tech add-on, not only solves issues but brings out immensely measurable changes too.

FREMONT, CA: For today's and tomorrow's creatives, it's time to face their disruption, triggered by the rapid change around. The creative department role in transforming brands have radically altered, whether at an organization, consultancy, customer, or somewhere else. Just as marketing and advertising have developed into distinct sectors over the previous few years, it is time to step up and rethink the role that creativity and, more importantly, creativity play in business transformation.

The wealthy creative thinking region involves advertising, direct marketing, microsites, social media, activation in-store, government relations, place, activities, and connectivity. Naturally, the restriction of digital marketing is that most of them are short-term. They can be creative, strategic, impactful, pleasant, and they can win a lot of prizes, but they certainly need to do a lot to get any discernible development.

We shouldn't ever lose sight of the critical role creativity plays in generating digital alternatives and moving forward with digital transformation. It motivates employees to achieve new stuff, inspires each credit union worker to consider fresh opportunities, and challenges everyone to become more engaged in their daily working life. The reality is that we can all be more creative and productive by extending opportunities and automating a portion of the creative process.

In today's competitive setting, creativity has gone beyond messaging, design, and advertising to be part of the entire business. In R&D, client service, product experience, and wherever employees communicate with you, creativity is now anticipated. While marketing creativity was fleeting and campaign-based, creativity today as a contributor to credit union development and transformation is not only more enduring but also more impactful. There is no unique creativity sauce. It's an enterprise-wide mindset to be deployed.

Creativity has typically been a transient burst of marketing effect, but its input has an even higher potential in the digital era as it is harnessed throughout the enterprise.