Leveraging SFCC to Enhance Customer Engagement

By CIOReview | Wednesday, January 16, 2019
Erik Dodier, Co-Founder & CEO and Thomas Obrey, Co-Founder & CTO

Erik Dodier, Co-Founder & CEO and Thomas Obrey, Co-Founder & CTO

PixelMEDIA continually strives to be the smartest digital commerce company for lifestyle brands. PixelMEDIA helps lifestyle brands to grow their e-commerce business on Salesforce Commerce Cloud (SFCC). This partnership leverages the world’s leading e-commerce platform that enables brands in footwear, fashion, sporting goods, apparel, and specialty food categories to increase their online revenue. This has transformed the PixelMEDIA from general web series business with e-commerce clients to one of the leading North American partners helping the major brands grow their e-commerce business.  “As the retail space shifts to online shopping, organizations seek e-commerce growth and are looking for mentorship, guidance, and expert advice to up their game, utilize their skills better, and identify opportunities for scale. That’s where we come in,” explains Thomas Obrey, Co-founder and CTO of PixelMEDIA. PixelMEDIA has developed the best relationship with the clients and partners which include a premier partnership with the Salesforce Commerce Cloud (Demandware). PixelMEDIA elevates the online experience of their customers from initial stand up to implementation and support. PixelMEDIA provides one-to-one channelization of each journey of the customer allowing brands to take over 100 percent control of their customers’ experience through websites and other social media. PixelMEDIA had a stronghold in the market for more than two decades as an e-commerce solution provider for B2B and B2C clients.

 As the retail space shifts to online shopping, organizations seek e-commerce growth and are looking for mentorship, guidance, and expert advice to up their game, utilize their skills better, and identify opportunities for scale. That’s where we come in. 

Several lifestyle brands have joined the PixelMEDIA group in 2018 though these both businesses have a different business focus, with a common goal to create effective consumer experience to drive the e-commerce revenue. PixelMEDIA leverages the SFCC to enhance the customer engagement with the power of Salesforce Marketing Cloud. Providing custom solutions in user experiences is making lifestyle brands unique from other businesses. PixelMEDIA has agreed on a silver consulting partnership with the SFCC and premium partner status with Google. Through Salesforce certification programs, many members have attended individual certification tests in Commerce Technical Solution Design, Digital Development, Level 2 SFCC, and Marketing Cloud Consulting.

PixelMEDIA has utilized its digital marketing team to optimize customer engagement and brand awareness through paid search advertising, SEO, content development, and email campaigns. With the help of Salesforce e-commerce products, enhanced monitoring, and testing tools, PixelMEDIA drives e-commerce brands forward.