Nor1 Launches Real-time Mobile Merchandising Solution
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Nor1 Launches Real-time Mobile Merchandising Solution

By CIOReview | Monday, May 19, 2014

Santa Clara, CA: Nor1, a provider of data-driven pricing and merchandising solutions for hotels and resorts, has announced the launch of eReach, a new mobile merchandising solution that helps hotels increase revenue and guest satisfaction during a guest's hotel stay, via real-time, data-driven predictive targeting.

Combined with Nor1's flagship Front Desk Upsell and eStandby Upgrade products, eReach provides an end-to-end platform for engaging guests and generating ancillary revenues throughout the hotel reservation lifecyle.

"There are many ways to describe eReach, a synoptic solution created by top Silicon Valley technologists," said Jason Bryant, Nor1's co-Founder and CEO. "But there is one overriding benefit: Now for the first time, hoteliers and brands can merchandise not just premium rooms, but also additional offerings such as restaurant, bar/lounge, spa, golf, and off-property attractions - all via a single, easy to implement technology platform that also builds guest satisfaction and guest service. We are proud to make eReach available industry-wide."

Leveraging the company's patented PRiME decision platform, eReach harnesses real-time intelligence and optimization algorithms to help hotels target the right traveler with the right offer at the right time – helping hotel companies, brands and property managers manage and enforce brand standards around service, delivery, and loyalty program conditions as they grow ancillary revenue.

Inside eReach
With eReach, each property also gains the ability to manage, track and participate directly in the engagement of each guest, providing access to rich, curated local experiences delivered in real time.

"eReach is a unique solution that opens up new and expansive opportunities to build ancillary revenue, guest engagement, and importantly, guest satisfaction," said Mary Roberts, VP of Operations, Rooms of Fontainebleau Miami Beach. "The fact that it is mobile-ready and drives real- time guest decision-making is a huge win for hotels." Rogers concluded, 'We are delighted to partner with Nor1 in the launch of this exciting product, and look forward to sharing compelling results of the partnership as it moves forward."

In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to "push" relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay – but throughout their entire trip.

eReach provides the solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.

eReach is already in use at the Fontainebleau Miami Beach, and other distinctive hotels in key markets in America, Europe and Asia. Demand for the product has been growing since its soft launch at the ITB Berlin trade show in March, and additional product announcements are expected in the weeks ahead.