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Nordstrom's Like2Buy Platform Bolsters Instagram-based Shopping Experience

By CIOReview | Monday, September 1, 2014

SEATTLE, WA: Nordstrom, a fashion retailer, is partnering with Curalate to launch Like2Buy platform that allows for enhanced shopping experience for its customers through Instagram. Curalate is a comprehensive platform for marketing with images and Nordstrom is looking forward to leverage its capabilities for giving even more refreshing shopping experience to its customers.  

Through Like2Buy, Nordstrom would be able to bridge the gap between itself and Instagram by allowing customers to make purchases through Nordstrom Instagram page.

If a customer is interested in purchasing or learning more about a photo posted on Nordstrom’s Instagram feed, the Nordstrom profile name has to be clicked followed by clicking the link on the Nordstrom profile page. The customer will then see a gallery of all the featured products and can select an item and go directly to to complete the purchase.

‘My Likes’ is another function through which customers can curate items they would like to purchase sometime later.

"We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop – including our social platforms," said Bryan Galipeau, Social Media Director at Nordstrom. "We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time."

"Instagram's high engagement rates make it a powerful platform for branding and commerce. With Like2Buy, Curalate is making it easy for Nordstrom to leverage Instagram in a way that provides Nordstrom's customers even easier access to the products they want," said Apu Gupta, CEO and co-founder of Curalate.