CIOReview
CIOREVIEW >> Marketing >>

Oracle's New Marketing Cloud Solution to Improve Customer Experience

By CIOReview | Thursday, May 15, 2014

REDWOOD SHORES, CA: Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process.

Oracle Marketing Cloud has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, life sciences, wealth management and manufacturing organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content and data analysis best practices.

Oracle Eloqua for Manufacturing helps manufacturers to improve the customer experience and drive revenue.

The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Manufacturing is a flexible and scalable cloud-based solution that is specifically designed to help global manufacturing organizations deliver personalized experiences to customers and prospects while improving marketing outcomes and efficiency.

The new solution increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.

With a full view of the buyer’s journey, insights into customer demand signals and integrated business intelligence reporting, marketers in global manufacturing organizations are able drive demand and improve the quality of leads that are passed to sales.

By providing insight into customer and prospect needs, Oracle Eloqua for Manufacturing helps marketers in global manufacturing organizations deliver personalized campaigns with timely and targeted content.

To help manufacturers achieve a faster time to revenue and maximize their customers’ lifetime value, Oracle Eloqua for Manufacturing includes product registration capabilities that help deliver efficient product maintenance and subscription renewals.

The new release includes intuitive templates and workflows that help marketers quickly and efficiently create and extend channel relationships. Campaign tasks are automated and personalized across print, e-mail, web, and telemarketing channels.