SDL's Trados Studio Provides Seamless Global Customer Experience

By CIOReview | Monday, August 17, 2015

FREMONT, CA: SDL, a provider of customer experience solutions launches SDL Trados Studio 2015, a translation software that comes with a new user interface for increased personalization and productivity.

The solution is a component of SDL’s language technology platform and the Customer Experience Cloud. It aims to ensure highest level of translation quality with enhanced features to suit each individual user.

The Customer Experience Cloud helps companies to deliver content in real time, in the right language. Organizations are usually under pressure to increase the amount of translated content they deliver to drive a better customer experience. The company claims that the newly launched software maximizestranslation speed and enhances translation quality thereby helping organizations achieve their delivery targets.

The solution can be integrated with content management systems, enabling translation of all file types- from web content to product documentation through its open architecture and extensive file type support. It accelerates translation speed by strengthening its connectivity to the SDL Language Cloud and its machine translation. Its integration with SDL Translation Management Systems provides the productivity tool for all translation projects created through these systems. Combining with SDL’s overall language offerings it is said to deliver the right language in the right format.

The AutoSuggest feature gives smart suggestions as user types from sub-segment matching suggestions, accelerating translations. To reduce the review time and increase consistency, the SDL PerfectMatch leverages translated bilingual files to create content. The solution’s Context Match feature recognizes location and context to provide translation.

The software also manages languages, files and deadlines in one centralized location. It automatically prepares project files with a customizable project wizard that takes care of the most repetitive task. Word count, analysis and reports are automatically created and stored.

“We are proud of the work we are doing to continue the advancement of translation technology. As language plays a critical role in every customer experience, it is paramount that organizations have the technology that answers the call for more content, in every language,” says Mark Lancaster, CEO and Founder, SDL.