Tapjoy Collaborates With MemSQL to Leverage Real-Time Data Analytics for Mobile Marketing

By CIOReview | Tuesday, June 30, 2015

FREMONT, CA: MemSQL, a provider of real-time databases for transactions and analytics, announced its partnership with Tapjoy, a mobile marketing automation and monetization platform to provide the later with database assistance.

MemSQL real-time data processing will enable Tapjoy to deliver relevant mobile content and increase customer engagement. It will allow advertisers to serve real-time, end-user ads based on overlapping interests. MemSQL enables immediate analysis of every transaction, unprecedented performance, and the ability to deploy and scale easily in data center or in the cloud.

Delivering high performance with robust analytics and low latency, MemSQL equips Tapjoy to run 60,000 queries per second across a cluster. In addition to speed, serving targeted ads requires a user database segmented by interests and demographic information. With MemSQL, Tapjoy customers reach the right user at the right time. 

"Digital marketers and ad tech providers face challenges in keeping pace with the volume and velocity of customer data. Working with MemSQL, we gain an unprecedented advantage in real-time analytics, delivering effective models for our partners to increase engagement rates and boost revenue," said David Abercrombie, principal data analytics engineer, Tapjoy.