Vendor Assessment of Retail eCommerce Software Market Soars
FREMONT, CA: A new International Data Corporation study revealed that aggressive product development and company acquisitions by the vendors have resulted in the rapid maturing of the ecommerce software platform market.
The study “IDC MarketScape: Worldwide Retail eCommerce 2014 Vendor Assessment (Doc GIPW02W)” is an assessment of the ecommerce software platform market for retailers using the IDC MarketScape model, covering eight key vendors on a worldwide basis: Demandware, eBay, hybris (an SAP company), IBM, Intershop, MICROS, Oracle, and Worldline. The assessment is based on the vendors' current and future capabilities with a view of presenting a detailed perspective of the market for retailers, assessing which vendor to engage for first-time deployments or replacement/upgrade programs.
It is believed that behavior is evolving in terms of how consumers expect to engage with retailers that operate physical and/or online stores. According to IDC, consumers are now engaging retailers against five attributes commonly known as "omnichannel" in the retail industry which include customers instrumented (through mobile devices), informed (through "always on" Internet access), interconnected (through social communities), in-place (in-store, in public, or at home to shop), and immediate (in their ability to take action).
"IDC has observed that as consumers' quest for shopping convenience and the best prices grew in part fueled by an uncertain economic period across many parts of the globe so did the demand for online/digital sales channels delivered through ecommerce software platforms. All of this has driven a rapid maturing of the ecommerce software platform market through aggressive product development and company acquisitions by the vendors included in this study. This IDC Retail Insights study presents insights both into the factors that retailers should consider when looking to invest and which vendors are the strongest from a global perspective to consider and why," says Spencer Izard, Head, IDC Retail Insights Europe.