VinSolution's New Tool in the VinConnect CRM Solution

By CIOReview | Wednesday, June 10, 2015
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FREMONT, CA:  Customer data is an important asset for dealers and an ever thriving competition to create and identify sales and marketing opportunities through customer data is quite difficult. Addressing this issue of customer relationship management, VinSolution, a provider of CRM solutions announces a new tool, Target in their VinConnect CRM solution.

Target allows dealers to extract the customer database by using the Target intuitive search tool to distinguish and display the customer group they want to contact. Dealers can use the defined customer data to discover more existing sales opportunities and convert those opportunities into sales by sending specific and customized communications to customers who are most likely to purchase.

The tool enables dealers to find sales opportunities which are based on ownership position factors such as equity, APR, lease terms, payment terms and remaining terms, claims the company.

VinnConnect website and marketing modules are integrated with the VinConnect CRM, providing deep customer insight which is a critical aspect of building customer relationship.

“This tool provides an easy way for dealers to search and segment their customer data, along with integrated task management and marketing tools, giving them complete control over customer engagement.” says James Maynard, VP of Product Development for VinSolutions.