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CIOREVIEW >> The Trade Desk >> WHITEPAPER

The Trade Desk Whitepapers

  • Forward Markets 2013-2018:Moving Direct Display Ad Sales on to the RTB Platform

    Category: Media & Entertainment

    The adoption of real-time bidding(RTB)–based forward markets is inevitable for both ad agencies and publishers to remain commercially viable. Read More

    tags ROI |Real-time Bidding (RTB) |Media & Entertainment

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