911Cellular
Mission-Driven Approach to Incident Management

While Silicon Valley chases unicorns and IPOs, 911Cellular is chasing something far less glamorous but infinitely more important: peace of mind.

Since its inception, the company has remained self-funded and organically grown, guided not by investors but by a deep commitment to public safety. It has specialized in providing fully integrated incident management solutions—panic buttons, response management software, and mass notification systems—that empower organizations to respond to emergencies more effectively.

At the heart of it all is Chad Salahshour, a former law enforcement professional turned tech entrepreneur, whose personal mission to protect people has defined every decision the company makes.

“Because we’ve never taken outside funding, our only stakeholders are our customers,” says Salahshour, founder and CEO. “That’s why everything we build is centered on their safety, needs and environments.”

Over the years, due to the increasing number of clients and products, Salahshour has dedicated significant time to building a team of highly skilled individuals who share his passion for keeping people safe.

911Cellular's platform is designed around three core capabilities: Alert, Respond and Report, and Inform. Together, these elements form an integrated system that ensures help gets where it's needed, fast, while keeping everyone in the loop before, during, and after an incident.

The “Alert” layer includes wearable panic buttons like the BadgeR+, discreet wall-mounted buttons, a mobile safety app, and desktop-based triggers. Each option is designed to be intuitive and fast—key traits when users may be panicked or under duress. The hardware is built to function within existing networks and infrastructure, meaning installation is straightforward and scalable. The app also has smartwatch capabilities and optional Bluetooth wearable panic buttons that can be paired with it, giving users a way to alert quickly and discreetly even if their phone is in a backpack, briefcase, or pocket.

Once an alert is triggered, the platform’s “Respond and Report” layer kicks in. The Public Safety Hub acts as a live command center, giving dispatchers and administrators real-time location tracking, audio and video streams, and detailed incident reporting. It's designed to simplify decision-making under pressure and help organizations learn from every event. It supports detailed incident reporting, automatically logging who responded, what actions were taken, and when, to provide organizations with comprehensive documentation that supports compliance and post-incident review, helping you improve your safety strategies over time.

The third layer, "Inform," is a powerful mass notification system that broadcasts updates across multiple channels: phone, text, email, push notification, desktop takeovers, and more. Whether it's a building lockdown, severe weather alert, or routine campus update, the system ensures the right people get the right message at the right time.

But what truly makes 911Cellular unique is its willingness to tailor each deployment to the client's specific needs. From white-labeled mobile apps that fit a university's branding to fully customized panic button configurations, the company is more interested in effectiveness than off-the-shelf convenience. This flexibility also extends to budget and infrastructure. Organizations can start with a small implementation, perhaps a single building or group of high-risk staff, and expand over time, using the same centralized system.

Because we’ve never taken outside funding, our only stakeholders are our customers. That’s why everything we build is centered on their safety, needs and environments

Loyola University New Orleans Deputy Chief of Police, Patrick Martin, shares his experience, "From the beginning, the sales team was transparent and knowledgeable. Their onboarding team worked outside of regular hours to meet our deadlines, and their support continues to be outstanding. You can tell they genuinely care about making the system better."

The company also prides itself on staying engaged in the real-world environments where its technology is used. It partners with key organizations like IAHSS and IACLEA and has built strong ties in the K-12 space through its support of Make Our Schools Safe, a nonprofit started by the parents of Alyssa Alhadeff, a victim of the Parkland shooting. Their work to advance Alyssa’s Law, which mandates silent panic alarms in schools, directly aligns with 911Cellular’s mission.

The real-time feedback loop is a critical part of 911Cellular’s success. Twice a year, clients receive check-ins from the support team, not to upsell them, but to make sure the system is working as intended. When issues do arise, customers speak directly with people who understand the platform—often even the development team itself.

As one verified user in campus safety put it: “The product is great, but the customer service is even better. They help you get the most out of every feature, with no nickel-and-diming. It’s clear their goal isn’t just to sell software, it’s to make people safer.”