Accum
Helping Businesses Thrive in the Digital Era

Entering the vast expanse of e-commerce often prompts a crucial question for businesses- How do we navigate the technical transition to establish an online presence and propel our ventures into the digital sphere?

Accum, an end-to-end shop and e-commerce service provider driven by a mission beyond profit-making, is committed to helping businesses flourish within the digital space.

Its triumph stems from addressing a crucial issue in the e-commerce arena—the dominance of major players. Small and medium businesses, historically the backbone of commerce, often struggle to make their mark online. Accum steps in with consultation and a comprehensive eponymous platform that simplifies transition to the digital sphere for businesses.

“Overall, we guide and help each client through their transition to the online realm with a deep understanding, authentic connection, and strategic guidance so that businesses can unlock a world of opportunities and set themselves up for long-term success in today’s rapidly evolving digital era,” says Gil Shvartz, Managing Director at Accum.

Setting Accum apart is its dedication to providing affordable solutions for businesses seeking to establish a robust online presence. At the heart of Accum’s strategy is using centralized business platform and top content management systems such as Magento 2 and WooCommerce, open-source e-commerce platforms renowned for their scalability. While platforms like Magento can be very costly, it has transformed Magento into a unique eCommerce as a service solution, offering a cost-effective alternative.

It serves as a centralized platform equipped with all the necessary e-commerce maintenance and scaling features to initiate, manage and expand a business online. This includes tools for order management, process automation and marketing campaigns. The platform serves as a business hub, sparing business owners the need to navigate complex systems or incur hefty development costs.

Accum operates on a distinctive ‘owned-forever’ model. As an employee-owned entity, it extends ownership benefits to its clients. Unlike subscription-based models, its clients eventually own their websites outright after making affordable monthly payments, adding significant value to the partnership. This model equips Accum’s clients with their website, assets and operations, providing control over their entire operation without relying on external platforms.

Its solutions are tailored to meet specific client needs. The Business ecommerce plan caters to those just starting, offering Amazon-like selling features, including technology that enhances customer engagement by suggesting related products based on their interests.

The Corporate plan targets established businesses with e-commerce operations, providing dedicated servers and teams for enhanced features and solutions at the best price.

Accum’s support extends to customization and control, granting clients the autonomy to manage their Magento site effortlessly. Using the platform, clients can customize their homepage, pages, sliders, banners and product displays through a simple customization interface. Its unique approach lies in handling heavy lifting, eliminating the need for clients to navigate intricate CMS systems.

We make the transition into the online realm worry-free for businesses

In one instance, a dealer–US Night Optics, initially hesitant due to limited e-commerce knowledge, found the perfect solution in Accum. With a product range exceeding 70,000 items, the client required e-commerce support and distribution connections. Accum exceeded expectations by facilitating ERP and CRM integrations via their open API and guidance on marketing strategies. Strategic planning and continuous improvement transformed the account’s scalability and growth into success.

Enhancing the end-to-end shop and e-commerce experience, Accum has ventured into business-to-business solutions, exploring AI to streamline business processes, developing virtual shows, expos, CRMs and sales tools. This comprehensive approach involves selecting suitable CMS systems, providing marketing services and integrating secure payment processing systems and gateways.

An example involves a three-generational business, sporting goods wholesaler in the distribution segment, for which Accum developed a business-to-business website. When the challenges of COVID-19 arose, the client faced difficulties, particularly due to the traditional nature of their industry, which was heavily reliant on physical expos and face-to-face interactions. It created a virtual show product, resulting in a record high number of orders. This pioneering solution helped the business while adding substantial revenue, showcasing the transformative impact of its technological interventions.

At its core, the people-centric organization fosters a culture marked by a fast-paced and highly innovative environment. The ethos of Accum revolves around unity, moving together as one cohesive unit and guiding businesses to reap success in the world of e-commerce