Actifio: Transforming Copy Data into Strategic Business Advantage

Ash Ashutosh, Founder and CEO
Today, protecting operational data—backing it up and ensuring security—and facilitating rapid data access has become more complicated for organizations. Constant information backup demands significant capital outlays, tedious maintenance requirements, and flexibility of proprietary tools. Moreover, backup solutions currently are mere extensions to existing platforms that add expense and complexity without addressing the core issues of data protection and recovery. In such a scenario, embracing latest technology, Actifio virtualizes data and eliminates redundancies, saving time and cost and minimizing complexity.

Waltham-based Actifio generates a “golden copy” of content which is available instantly and streamlines IT infrastructure and operations. The company replaces legacy data protection techniques with a thoroughly simple, application-centric, SLA-driven approach and allows data management and fixes the backup problem. Actifio develops data architecture in a way that permanently and efficiently resolves data protection needs across virtual, physical, and heterogeneous levels with only one unique platform. The company’s platform, Copy Data Virtualization decouples strategic data from commoditized infrastructure, enabling dramatic improvements in business resiliency, agility, and access to the cloud. The platform replaces all the software licensing and capital intensive hardware held in backup, snapshot, disaster recovery, business continuity, Dev and Test, compliance, and analytics systems with a single and uncomplicated approach which makes scattered data available whenever required.

Furthermore, Actifio’s key product, Virtual Data Pipeline (VDP) virtualizes copy data, removes duplications and re-purposes unique content for multiple data management applications. VDP efficiently captures a single copy of data from production and reuses that content for multiple purposes, allowing applications to directly access the information from the Actifio platform without any physical data movement. “We minimize recovery time with complete automation and make it simple to move data, leverage cloud vaulting, and application recovery,” says Ash Ashutosh, Founder and CEO, Actifio.

We minimize application recovery times with complete automation and make it simple to move data, leverage cloud vaulting, and application recovery

The company works closely with the industry’s largest hardware, software, and service enterprises to ensure the highest quality solutions. Actifio’s VDP platform is designed to integrate with existing VMware, Oracle, and Microsoft systems, consolidating replication, application test, and development into a simple platform.

Actifio also has an interoperability center that houses petabytes of multi-vendor products and serves as the test bed from technical integration and solution validation to new platform qualification. Moving further, the company is relentlessly focused on assisting their customers to transform the way data is managed. Actifio helps its service provider customers to power new service offerings that are changing the underlying economics of their businesses. A company’s customer told about how her CEO was once unable to access his email inbox for days when an exchange server went down. Now with Actifio’s VDP deployed, the client is able to restore the access in few minutes and eliminate stress and complexity, while empowering the business.

The company is touted as fast emerging in the data backup arena. With undeterred focus on copy data, Actifio plans to move towards the next level by allowing organizations to transition from the infrastructure-centric architecture to the 21st century cloud-centric architecture. The company is further planning to launch its own virtual machine as a part of its cloud-based service. “Actifio is the last backup modernization you will ever need,” adds Ashutosh.


Waltham, MA

Ash Ashutosh, Founder and CEO

Delivers copy data virtualization to enterprise customers and service provider partners