ActivePlatform: Owning and Growing a CSP Business Made Easy

ActivePlatform builds and maintains an ecosystem of ISVs using the Vendor Management Portal. CSPs can access the latest set of ISV connectors with the Operator Control Panel and support their delivery of cloud services conveniently and cost-effectively while maintaining a rich user experience. It also enables consolidation of public, private, and hybrid service offerings, allowing CSPs to combine numerous services in one bill. Based on the CSPs’ user roles and privileges, ActivePlatform also offers meticulous control of cloud services access.

ActivePlatform identifies itself as a software platform, as an “enabler.” However, it also operates as an “aggregator” and “customizer.” “Our cloud brokerage platform has a modular architecture which allows it to be agile and scalable,” says Tyagunov. The platform is customizable, deploys within a short span of time and at a reasonable cost. Therefore, the platform is very lucrative for cloud vendors in emerging or developing markets where the providers may still offer their services manually through their staff or contract paperwork.

The ActivePlatform parent disti entity combines a Showroom with Global Catalogue of cloud services connectors, a Vendor Portal to grow and manage disti and reseller’s catalogues, and an Operator Control Panel to manage cloud operations at every level of a multi-tiered reseller channel. “These distinct features have made the company a recognized cloud service automation platform vendor around the globe,” states Tyagunov. The company currently operates in more than twenty countries across Central Europe, the Middle East, North America and Asia with a planned roll out to fifty countries. It also received National HR Brand Award in Belarus last year. In addition, ActivePlatform won numerous other accolades, sealing its position in the list of well-established cloud services brokers. Recently, products from brands like Kaspersky Security are also available on the ActivePlatform marketplace. Additional features will also be released this year to enhance the end-user experience on its platform. In four years, ActivePlatform has evolved and established its footprint in the growing market space of cloud services brokerage, having mastered its installations performance on service provider premises. ActivePlatform is marked as an “Innovator” in the Markets&Markets quadrant of cloud brokerage platform vendors, and as a representative platform vendor by Gartner and Ovum.