Adaptive, Inc.: The Data Pioneers

Jeff Goins, a technology veteran with over twenty-five years of career experience in the industry, has always been fascinated with the ability of data in steering organizational success. However, he calculates that incorrect data or the wrong interpretation of that data can spell disaster for businesses. To this end, it is important to question if the data is indeed correct, where did it come from, did it get altered in any form and ultimately how can it be verified. In his capacity as President and CEO of Adaptive, Jeff Goins is steering the company toward answering these tough questions. Adaptive, Inc., based out of Aliso Viejo, CA, provides solutions that support the data strategies of organizations by yielding consistency, traceability, uniformity and lineage for both structured and unstructured information across both small and big data domains. These end-to-end solutions span data governance, data quality and metadata management for enterprise data stored in silo-centric applications and platforms.

With an emphasis on data structures and terminologies, Adaptive specializes in guiding enterprises through the process of placing appropriate meta tags on their data attribution to effectively comprehend the full impact of risk, security, data privacy and compliance-related analytics and governance. “This, in turn, gives an organization the ability to trace where their data is stored, where it starts, where and how it moves, who is using it and where it is going, making it reliable to be used in analytics. We call this data lineage analytics” adds Goins. Also, with Adaptive Metadata Manager, enterprises can create a traceability link between their business metadata and technical metadata, to better understand the flow of data, the ownership/ stewardship behind the data use and applicable transformations and how the data is being protected and leveraged in the most optimal manner.

As the name indicates, Adaptive readily adapts to an enterprise’s technical landscape or ecosystem, as the firm works with many different technologies to complement the existing processes, without replacing anything. The firm also offers a unique integrated metadata and semantic approach through structural frameworks known as “ontologies.”