Aha!: Redefining Product Management with Result-Driven SaaS

Brian de Haaff, Co-Founder & CEO
In today’s competitive world, formulating sophisticated product management and go-to-market strategies are some of the challenges faced by enterprises. Even though they invest lots of time and finance in framing these policies, they face setbacks in identifying customer demands, and defining convenient pricing strategy. To end this, Aha!, headquartered in Menlo Park, California, provides a SaaS based Product Roadmap Software explicitly designed for product managers in various enterprise verticals. “We provide a portfolio management framework to help our clients with product strategy, requirements and release management, idea capture, and visual roadmaps which are the parts of the innovation management program,” says Brian de Haaff, co-founder and CEO of Aha!.

The company tables a cloud-based software ‘Aha! for Product’ for management teams to collaborate based on market and customer insights and helps in tracking business objectives through product management and development and ultimately enables enterprises to design products that are in tune to consumers’ demand. The solution includes the ability to capture customer and employee feedback. and integrates with many third-party applications including JIRA, GitHub, Visual Studio, Pivotal Tracker, Trello, FogBugz, Redmine, Zendesk, and Slack. The solution provides direct access to all these platforms as it is automatically updated.

Driven by The Responsive Method (TRM), Aha! creates mutually beneficial interactions. It is a framework for people and organizations to get the most out of today’s abundant free-flow of information while staying on track towards a goal. TRM is centred around the belief that interactions with urgency propel people and organizations forward.

Along with the SaaS offering, Aha! offers Aha! for Marketing and establishes its footprints in the marketing space by launching breakthrough campaigns and managing impactful programs that boost the growth of the business. It helps the clients to eliminate switching between multiple tools like Word™, Google Drive™, Excel™, Dropbox™, and PowerPoint™. Aha! for Marketing is the complete tool for driving the clients’ strategy forward, visualizing cross-channel campaigns and dependencies, describing all the work, setting performance targets, and reporting on the effectiveness of your ongoing programs.

We provide a portfolio management framework to help our clients with product strategy, requirements and release management, idea capture, and visual roadmaps which are the parts of the innovation management program

Aha! being ISO 27001 certified and having robust data centre infrastructure propounds strong security with high-performance cloud-based services that help onboard several customers to adopt its novel offerings. The company incorporates a strict set of policies to ensure the safety of customer data.

Identifying the company’s result-driven offerings, more than 250,000 users use Aha! to set business strategies, formulate product roadmaps, and deliver breakthrough marketing campaigns; 2U, an education-tech company being one among them. The client was looking to provide top-quality products and services to its partners who faced several challenges while relying on software development ticketing systems including Jira and Pivotal Tracker. As these systems never provided accuracy to manage product timelines, roadmaps, or overall product structures, the company most often seemed out of sync with various product and business initiatives. Engaging with Aha! 2U was able to ensure quality in its operations and enabled its product management teams to envision and organize work and helped the team members to meet their deadlines.

Aha!’s human-centred approach to business and transparency in client engagement is exemplified by several prestigious accolades that the company has achieved. With the zeal to thrive in the management landscape, the company is on a drive for rapid expansion and to position itself to meet customer demands with more precision. Security being the global necessity and the federal mandate, Aha! is planning to include secure network communications over HTTPS and data encryption over its solutions.


Menlo Park, CA

Brian de Haaff, Co-Founder & CEO

Provides novel solution and service to help enterprises to formulate product management and go-to-market strategies