Algar Tech MSP
Transforming Tomorrow with Tech-Driven Connections

Algar Tech MSP is where technology meets human connection, offering IT services and consulting infused with a distinctive, human-centered approach. With a strong focus on delivering exceptional managed service provider (MSP) solutions, it has made a name for itself by leveraging intelligence and data management to enhance service for its clients and their customers.

A story of growth and transformation, Algar Tech MSP was recently acquired by Positivo Tecnologia, a Brazilian multinational hardware giant. For 15 years, Algar Tech MSP has been redefining customer experience and IT environment management with one goal—to make things happen. This acquisition combines Algar Tech MSPs expertise with Positivos market reach and technological capabilities, creating a powerhouse poised for innovation and market leadership. Together, they are set to redefine industry standards in technology and customer service.

Initially, Algar Tech MSP took a measured approach to international expansion, focusing on serving its existing clients as they entered new markets. In 2020, however, the company shifted gears, embracing a bold growth strategy that led to an impressive 40 to 50 percent annual growth rate. This strategic pivot marked its evolution from cautious expansion to becoming a dynamic force in LATAM, driving rapid and sustained growth over the past four years.

“A cornerstone of our success lies in our humanized approach, where we build personalized relationships with clients, understand their challenges and craft tailored solutions that ensure our technological offerings are responsive and highly effective,” says Luiz Fernando Mendes de Paula, Director of Technology Operations of LATAM.

A prime example of Algar Tech MSP’s innovation is Estella, Algar Tech MSP’s proprietary artificial intelligence platform designed to transform end-user support. Integrating advanced technologies like generative AI, natural language processing, CRM systems and ticketing platforms, Estella automates problem-solving across multiple touchpoints with minimal human intervention. This reduces support costs, increases service availability and enhances overall productivity for clients. Estella seamlessly operates across various channels, such as WhatsApp, Telegram and Microsoft Teams, providing multilingual support that ensures accessibility to users across different markets and languages. Since its implementation, Estella has driven a remarkable 32 percent increase in digitalized services, managing 75 percent of support calls without human involvement—an achievement that translates to faster problem resolution and significantly improved client satisfaction.

Algar Tech MSP’s service portfolio is extensive, offering a comprehensive suite of solutions that align with the varying needs of its clients.

These services are organized into three main pillars. The Digital Workplace focuses on enhancing end-user services, providing support solutions like service desk assistance, field services and tools that boost productivity. This focus on streamlined support ensures businesses can maintain high productivity levels while addressing technical issues promptly. At the same time, the backbone of IT Infrastructure and Cloud Services ensures uninterrupted business operations, providing clients with a strong foundation to confidently handle their daily activities and larger projects. Application and Data Management complete this suite, bringing agility and customization to clients through tailored application development, data management and crucial security services like cybersecurity.

“This holistic approach enables us to address a diverse range of client requirements, ensuring every solution is not only efficient and secure but strategically aligned with each client’s long-term objectives,” adds Mendes.

A cornerstone of our success lies in our humanized approach, where we build personalized relationships with clients, understand their challenges and craft tailored solutions that ensure our technological offerings are responsive and highly effective

Central to Algar Tech MSP’s success is its extensive expertise gained in Brazil, where it has served global companies using world-class IT practices and standards like ISO 27000. This foundation has allowed the company to implement top-tier processes enhanced through automation, significantly boosting productivity and IT infrastructure efficiency.

Leveraging a team of over 4,500 employees across 17 Latin American countries, with offices in Brazil, Colombia, Argentina, and Mexico, Algar Tech MSP has developed expertise in various sectors such as Manufacturing, Financial Services, Construction, Education, Transportation, and Healthcare. This diverse experience enables the creation of highly customized solutions that meet the specific requirements of each industry.

Algar Tech MSP’s excellence is reflected in its recognition as one of the Best Companies to Work For by GPTW and its inclusion in the Valor Inovação yearbook as one of Brazil’s most innovative service providers. In 2024, it achieved the WeHelp NPS+ 75 seal, with a year-to-date score of 95.

As Algar Tech MSP continues to expand and innovate, it is not only transforming how IT solutions are delivered but redefining the role of technology as a driver of business growth and human connection across the region.