Aptara: Leading Corporations’ Fast Paced Move from Print to Mobile

CIO VendorBill Penders, President The proliferation of mobile devices such as tablets, smartphones, and eReaders makes it challenging to satisfy growing appetites for smart digital content. From product documentation and training to books, magazines, research reports, and financial data, the information traditionally delivered via print or simple digital files must now be created, edited, enriched, and packaged for new formats and devices.

Meeting this challenge requires agile editorial and production capabilities, and the right mix of digital content and technology expertise. However, building and sustaining this capability in-house can be costly and frustrating with new mobile devices, evolving content standards, and condensed product life cycles routinely change the rules of the game.
But Bill Penders, President of Aptara isn’t phased by the accelerated rate of technology change.. The company, which is a 25-year digital publishing veteran, excels in getting customers’ engaging digital content products to digital consumers quickly and cost-effectively.

It’s wide-ranging subject matter experts deploy smart content technologies across every aspect of production and produce the entire spectrum of digital end-products, including eBooks, apps, eManuals, websites, and eMagazines. Under Bill’s leadership, Aptara is helping corporations affordably migrate from print to digital to mobile, with interactive content that drives deeper customer engagement and loyalty.

The Artillery

Aptara offers a suite of end-to-end services to efficiently produce information: from product manuals and employee training, to best-selling eBooks, medical journals, magazines, and apps -- and deliver it to customers and readers on smartphones, tablets, eReaders—even ink-and-paper products. Aptara’s digital content solutions minimize operating costs and overhead.

Bill commented that “Aptara specializes in the conversion and redesign of legacy print materials into flexible, future-proofed and highly
searchable digital content. Our eMigration strategies transform legacy content into dynamic digital products for delivery to any platform or device.”

Catering To the Giants

Aptara's innovative people and cutting-edge technologies create, produce, and deliver smart content to the world's largest brands and information providers. The firm helps industry leaders such as Cisco, HSBC, Deloitte, Baxter, McKesson, Random House and Pearson with their digital production needs, freeing them to do what they best, be it banking, consulting, healthcare, technology, or publishing.

In The Near Future

As Aptara celebrates its 25th year as an award-winning digital, it announced that it has expanded its offerings to provide complete, customer care and back-office document processing solutions for information providers and all businesses involved in content production. As before, Aptara’s solutions and services enable its customers to find new ways to monetize their content assets, measurably improve performance, and increase revenues across their entire operation.


Bill Penders, President

A provider of digital content solutions