Aqaba Technologies is a Google Certified Partner that follows strict guidelines and best practices set by the search giant. “We search trends, keyword analysis, upstream/downstream traffic and more and we are proud of this status as we have been fostering the relationship with Google for several years now as well as having our account managers complete the Adwords training exam and certification process as certified users of Google Adwords as well,” remarks Sweis.As a Google expert, Aqaba Technologies strategizes the best approach to an integrated SEO marketing campaign. The company performs code analysis, navigation structure, content, reporting, understanding of analytics, social media presence— just to name a few varying SEO factors Aqaba Technologies takes into consideration before sketching an effective online marketing campaign.
Also, the company recognizes that PPC is a key to the success of businesses. Aqaba Technologies’ core areas of expertise lie in keyword research, budget planning, mobile strategy, local marketing, strategic bidding and ad creation for effective PPC campaign.
Since Google dominates the lion’s share of search, we dedicate many man hours on improving our skill which in turn trickles-down to our clientele
Going forward, as the mobile marketing medium is growing at a pace too fast and hard to define, Aqaba technologies is training for mobile SEO and PPC strategies. “We find that the mobile medium operates and reacts much differently than desktop search—trend data and averages are treated much differently here,” says Sweis. “We are helping our clients transition into the mobile SEO and PPC space by developing strategies unique within their ad spend, landing pages, content, responsive web development and in overall client web strategy,” concludes Sweis.