Asana: Simplifying Critical Workflows

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Dustin Moskovitz, Co-Founder
The advent of many task management platforms has indicated how much companies focus on simplifying the complex work matrices. Teams like to use specialized platforms to manage work, complete tasks, keep records, and meet deadlines causing an increase for the need for profound solutions in project management. Here is when Asana, a web-based task management software, structures goals into effective plans, turns projects into products, and leads tasks to deadlines. It forestates the lack of unity, clarity, and transparency in the modern-day work regime.

The platform is constructed primarily to manage projects at workplaces to enable managers to assign tasks and employees to track their work to meet deadlines. This easy-to-maneuver platform is the brainchild of two young radical technology practitioners, Dustin Moskovitz and Justin Rosenstein. Moskovitz, who had also co-founded Facebook and served as the company’s first Chief Technology Officer and VP of Engineering, in his second venture, creates a product that helps the world’s teams collaborate effortlessly.

The app integrates a modular framework tailored to expedite complex workflow. It automates routine work that requires manual attention and helps workers plan on strategic work that is to be done upfront. Asana allows features like flexible Gantt charts, custom Rules Builder, Kanban Board and Timeline Manager. Other features include user-friendly my task page along with comment threads to specific tasks where conversations are tied and archived. Asana also provides a view of everyone’s Tasks, which owes to team transparency.

Asana gets its space where enterprises understand the pain of trying to collaborate on a project and keep everyone on the same page. It has a lot to offer besides task management, particularly on collaboration and productivity by means of a perceptive and responsive interface that could work with any number of team members. Asana is designed in such a way that it functions with the actual speed at which the team thinks.
The information is recorded in real-time, and one of the key differentiating factors of the app is this ‘speed’.

Another feature that sets Asana apart is that it is influential in keeping track of projects as well as coordinating team members. It helps you plan, organize, and manage agile projects with an agile tool that's as flexible and collaborative as your team. The app lets its users organize themselves on their individual tasks within it and, when needed, get to integrate it with the software. It has integrations with SaaS tools like Gmail, Microsoft Outlook, Dropbox, Google Drive, Box, IFTTT, Slack, Wufu, JotForm, Octa, OneLogin, Harvest, Zapier, Instagantt and Zendesk. “With Asana, any communication or any story, everything is available within Task, without missing even an email,” says Moskovitz. Asana can easily fit into the work culture of an organization.

The headliner is that it strikes a perfect balance between the structured and the unstructured. Users can find niche products along with custom elements in Asana, which gives them power over the task without having to be confined to a specific model. The access to its API lets users and developers to build on its platform and customize it to their unique requirements.

Asana’s work model has effectively helped global enterprises like Google, Facebook, AirBnb, Disney, Sony Music, KLM Air France, NASA, and Uber. The marketing and creative production teams in the catalog division, Legacy Recordings, at Sony Music were having trouble with tracking campaigns, loss of information, and critical deadlines. The team needed to integrate and streamline its production process so they could execute more campaigns to hit their business targets. Asana enabled their team to connect and coordinate their production process. It also allowed the flexibility to customize the required workflow.

Asana makes sure that a workday ends with a sense of satisfaction and accomplishment with as much as focus on expertly guiding the team on a steady timeline that is at work. Moskovitz and his team believe that software should aid relationships and collaborations heading to the near future. “These new tools are about helping teams find clarity about what’s important,” he adds.


San Francisco, California

Dustin Moskovitz, Co-Founder

Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 70,000 paying organizations and millions of independent organizations across 195 countries. Global customers such as AB-InBev, Airbnb, Disney, KLM Air France, NASA,, Uber, Viessmann Group, Vox Media, and Zalando rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. The company was founded in 2008. With a team of specialists coming from a range of engineers and designers offers work management and productivity to their clients