ASATE Group: The Organizational Strategist

According to statistics, over 50 percent of strategic efforts in companies are failures. “Years ago, we began to notice that there was a major problem with the strategic process in companies,” says Pierre Hadaya, founding partner of ASATE Group. “This is because companies underestimate the challenge of transforming themselves so they can truly execute their new strategy. We believe that the business transformation is just as important as the new strategy.” The ASATE Group is a consulting firm focused on helping companies formulate, implement, and execute business strategies. The firm’s founding partners, Bernard Gagnon and Pierre Hadaya, have had long careers as business consultants. Hadaya and Gagnon aren’t just consultants, they are researchers as well. Their research in the area of business strategy led to the publication of a book—Business Architecture: The Missing Link in Strategy Formulation, Implementation, and Execution—that forms the basis for the ASATE Group’s business architecture program. The duo has refined their approach through years of working with companies to identify solutions to avoid failures in their strategic endeavors.

In order to stay relevant over the long-term, businesses typically need a competitive advantage. However, achieving this advantage and overcoming challenges on the roadmap can prove extremely difficult. The ASATE Group helps companies from a variety of different industries solve complex problems through their approach. By leveraging both strategy management and business architecture, ASATE helps its clients achieve stronger results. Developing a strategy is difficult, but successfully implementing it is even more. ASATE helps companies to both formulate and implement their strategy. “What sets ASATE apart from other consulting firms is the fact that it doesn’t stop at the formulation process,” says Bernard Gagnon, founding partner of ASATE Group. “It stays with its clients to help them overcome the important challenge of aligning their underlying business and management structures to the new strategy.”

When working with a new company, ASATE studies the company’s internal and external environments, looking at things such as its capabilities, processes, organizational structure, stakeholders, clients, vendors, and employees as well as macro-economics, technological changes, legal ramifications, and political factors.