Auden Digital
Optimizing Conversions with Inbound Marketing and Automation

Texas-based Auden Digital, a HubSpot Certified Platinum Agency, is a team of digital strategists dedicated to inbound marketing, automation and business growth. The agency empowers clients with the digital tools and strategies crucial to successfully build a sustainable online business, generate revenue, and cut expenses. “Whether you are looking to streamline or scale your e-commerce marketing or optimize your website for maximum lead generation and enhanced user experience, our team will guide you through every step,” remarks Alex Leybovich, CEO of Auden Digital. “We have several decades of combined experience working with major international brands—including Yahoo, Keller Williams Realty International, and Accruent among others as well as the United States Department of Labor—and have united as an agency to deliver that same level of international enterprise development to smaller companies.”

Leybovich, an Agile Certified Practitioner (PMI-ACP®) and Certified ScrumMaster (CSM®) started Auden Digital two years ago. The agency combines the strengths of Kanban, Agile, and Scrum, providing clients the flexibility to prioritize their most critical services at a given time, without any long-term contracts. Furthermore, partnering with Zapier and SEMrush in addition to HubSpot, Auden Digital’s team of proficient API professionals can hook virtually any system to another and facilitate communication between multiple business systems within an organization.

Most clients seeking Auden Digital’s help are at a point of transition—rebranding, mergers and acquisitions, change of market, and so forth. The agency’s lead strategist, project manager, and lead developer first interact with clients to understand their pain points and identify opportunities for growth—from buyer personas to search engine optimization/marketing (SEO/SEM) strategies and measures of success for the project. Once a game plan is devised, Auden Digital conducts weekly meetings to ensure it's team is always working on what’s most important for clients’ business.

What sets Auden Digital apart is the assurance of increased profits through automation and other processes over a custom six-month plan. If, after six months, clients don’t have a return on investment (ROI), then the agency continues to load their story points at no charge until a significant ROI is attained. Another key differentiator playing an important role in winning clients’ trust is that Auden Digital’s entire development team is 100 percent US-based—meaning no client-facing task is performed by anybody outside of the US.

Whether you are looking to streamline or scale your e-commerce marketing or optimize your website for maximum lead generation and enhanced user experience, our team will guide you through every step

An Austin-based company, Giddy, has tremendously benefitted from Auden Digital’s capabilities. As a patented FDA Class II wearable device for men suffering from erectile dysfunction, Giddy needed a website that could handle thousands of orders at scale and also personalize information based on each customer’s journey through the program. Within 12 days, Auden Digital launched the first iteration of the automated WordPress platform and over the next several months, integrated the HubSpot CRM suite, social proof, automated email campaigns, and segmented lists based on customer information. This 17-touch inbound marketing strategy classified potential leads into over 160,000 possible user journeys designed to personalize the sales process to each person’s individual needs. Over the first 90 days of utilizing Auden Digital’s automated WordPress platform, the Giddy team sold over 2,000 units, which grossed $225,000 USD. Their page load time was optimized to a 1.9 second load time with a powerful combination of caching and content delivery networks (CDNs). The site, which launched with a sub-0.8 percent conversion rate, grew to 1.7 percent in three months through testing and data analysis, and saved over 30 hours of manual labor per week in implemented automations.

Continuing to script success stories for clients, Auden Digital begins development of their automated platform-as-a-service (PaaS) to make automation accessible to all. “We aim to simplify the methodologies we have developed for enterprises so that any layman can put them to use concludes Leybovich.